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Bonus entry 4: Driving pipeline and revenue with aligned demand gen and paid teams episode artwork

EPISODE · Nov 26, 2024 · 3 MIN

Bonus entry 4: Driving pipeline and revenue with aligned demand gen and paid teams

from Diary of a first-time CMO volume 2 · host Cognism

Misalignment between demand gen and paid teams can cause chaos. If DG managers are creating ads that are then being applied in a way they didn’t intend, or vice versa, DG managers aren’t creating what paid needs to get results… well it’s all a mess. Click to hear how our DG and paid teams are structured, and how they work together.

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Bonus entry 4: Driving pipeline and revenue with aligned demand gen and paid teams

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Frequently Asked Questions

How long is this episode of Diary of a first-time CMO volume 2?

This episode is 3 minutes long.

When was this Diary of a first-time CMO volume 2 episode published?

This episode was published on November 26, 2024.

What is this episode about?

Misalignment between demand gen and paid teams can cause chaos. If DG managers are creating ads that are then being applied in a way they didn’t intend, or vice versa, DG managers aren’t creating what paid needs to get results… well it’s all a mess....

Can I download this Diary of a first-time CMO volume 2 episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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