Bonus entry 5: Wearing many hats, strategic versus operation

from Diary of a first-time CMO volume 2 · host Cognism

Historically, Alice has been a very operational marketer. She likes being able to get into the weeds and do things for herself. However, as a CMO, her biggest role is as a strategic thinker. Click to listen to how Alice has found the balance.

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This episode was published on November 26, 2024.

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