BONUS Ep 35: "SWAP Marketing without Money" a Conversation with Therese Tarlinton

Download your list of 103 things you can offer:https://swap.theresetarlintonspeaker.com/103On this episode of Starting a Business Simplified, host Suzy welcomes guest Therese Tarlinton, Author of the book "SWAP Marketing without Money", to discuss the power of collaboration in business. Therese emphasizes that collaboration is not about merging businesses or financial partnerships but about surprising and delighting their mutual customers. They highlight the importance of having fun, being authentic, and discussing likes and dislikes to find complementary skills in a bartering system. The goal is to merge these skills to create an amazing customer experience and foster growth for both parties.Therese proposes the idea of a membership where a box of gifts is assembled for members every quarter, with the cost of the box included in the membership fee. Collaborating with different businesses, these gifts could include items like candles, books, protein balls, chocolates, and information on new foods or nonalcoholic cocktails. The aim is to nurture the person behind the business, show gratitude, and evoke surprise from members, creating a positive experience and fostering loyalty.The conversation also explores the opportunity for service providers to collaborate with different products. Therese shares her own enthusiasm for energy healing courses and collaborating with other owners. They discuss expanding services to include retail products and how service providers often overlook retail due to their focus on service offerings. They stress the importance of differentiation and thinking outside the box to find products that align with clients' needs.Collaboration is shown to help businesses stand out, increase reach and credibility, and potentially lead to more profit. It also provides support for solo business owners. The episode emphasizes the need to think differently in marketing, understand uniqueness, align with complementary individuals and services, and provide the best experience for clients.The overall goal of Suzy and Therese is to provide tools and support for those starting a business and to see as many small businesses succeed as possible. Therese's big audacious goal is to come to America and speak to thousands of small business owners. They encourage invitations from associations, communities, groups, or events and share their audiobook, small course, book, and availability for speaking engagements.Throughout the episode, the importance of collaboration, creativity, and thinking differently in business is emphasized. Suzy and Therese encourage listeners to pursue their passions, turn them into lifestyle businesses, and make a positive impact on their clients and communities.For a free audio version of "SWAP Marketing without Money"https://theresetarlinton.com/Free 103 Business Assetshttps://swap.theresetarlintonspeaker.com/103Connect with Suzy Wraines:SuzyWraines.comSchedule a call: https://683519.17hats.com/p#/scheduling/ptcxpgvbdngwrshnkxktgrvpsbpkxvxdLinkedIn: Suzy Wraines⁠https://www.linkedin.com/in/suzywraines/⁠Join the Community: https://www.facebook.com/groups/startingabusinesssimplified This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit startingabusinesssimplified.substack.com