BONUS Ep: "SWAP Marketing without Money" a Conversation with Therese Tarlinton

On this episode of Starting a Business Simplified, host Suzy is joined by guest Therese Tarlinton, Author of "SWAP Marketing without Money" who emphasizes the importance of thinking about partnerships as a way to help the listener or customer rather than for personal gain. They discuss the value of asking questions and providing a great experience for others. Therese shares insights on sharing other businesses' content to build relationships and the positive outcomes that can come from doing good things without expecting anything in return. The episode also delves into the power of partnerships and the impact of someone unknown sharing one's content. Therese stresses the need to find compatible partners and turn one's craft or passion into a business. They highlight a powerful example of six small business owners collaborating to create a book writing and publishing competition worth $30,000, showcasing the benefits of collective contributions from different businesses. Therese shares their experience in marketing, partnering with brands like Jeep, Sesame Street, United Colors of Beneathorn, and Huggies, which resulted in significant revenue growth. They discuss transitioning from working with small brands to teaching big global brands how to form partnerships with smaller ones. Tarlinton's book, "SWAP Marketing without Money," offers insights and secrets on brand collaborations. The episode emphasizes finding uniqueness, delivering on partner expectations, and attracting the next partner as key strategies in forming successful partnerships. Therese shares personal examples, such as approaching the PR manager at Jeep's head office to showcase their brand and receiving coverage in various media outlets. They also discuss the importance of over-delivering, generosity, and exceeding expectations in collaborations. The ultimate customer experience is another crucial topic, prompting listeners to consider what it would look like and how to deliver it. Tarlinton emphasizes the value of partnerships in reaching different audiences and tailoring approaches to their needs. They touch on their work with women in the health profession who are transitioning to consulting or coaching within the healthcare industry. The importance of finding compatible partners, networking, and asking for what one wants is also discussed. She advocates for maintaining a positive mindset, prioritizing helping others, and offering services without expectation. They highlight the importance of giving and offering assistance rather than solely focusing on personal gain. Therese believes that when actions are driven by good intentions, desired outcomes such as money and a larger audience will naturally follow. They inspire listeners to connect with people from different parts of the world and to recognize that everyone has something to offer. Overall, this episode provides valuable insights into the power of partnerships, creating the ultimate customer experience, and the mindset needed for successful collaborations in business.Free audio version of "SWAP Marketing without Money" https://theresetarlinton.com/Free 103 Business Assetshttps://swap.theresetarlintonspeaker.com/103Connect with Suzy Wraines:SuzyWraines.comSchedule a call: https://683519.17hats.com/p#/scheduling/ptcxpgvbdngwrshnkxktgrvpsbpkxvxdLinkedIn: Suzy Wraines⁠https://www.linkedin.com/in/suzywraines/⁠Join the Community: https://www.facebook.com/groups/startingabusinesssimplifiedBonus Episode #47 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit startingabusinesssimplified.substack.com