BONUS EP: Turning product process into brand story with Casio's Naruhiko Miura

Personalisation and collaboration are key to creating compelling brand stories. This episode delves into the innovative My G-Shock campaign by Casio. Naruhiko Miura, General Manager at Casio, breaks down the complexities of integrating manufacturing systems and ERP to offer customisable G-Shock watches - opening up new audiences in the process.  Listen in for a short and sweet insight into the importance of cross-departmental collaboration in turning a product process into a successful brand story.    The CMO Show is produced by ImpactInstitute, in partnership with Adobe. www.impactinstitute.com.au | https://business.adobe.com/au