EPISODE · Feb 20, 2026 · 26 MIN
(Bonus Episode) Abstract Essay in its sixth season, features Sonia Couto as my guest.
from Entrepreneurship 101 · host Daniel Lucas/ Michael T. Brown
Sonia Couto 2x Tech Founder. Learned Leadership Through Multiple Start-Overs. Breast Cancer Survivor. Sonia Couto is a tech founder, operator, and product builder known for turning chaotic environments into clear, grounded, and high-performing systems. She leads two global SaaS platforms and has spent over 20 years rebuilding products, teams, and companies through disciplined, common-sense leadership. A breast cancer survivor who continued running and scaling companies throughout treatment, Sonia brings a rare, practical perspective on resilience, decision-making under pressure, and leading when fear is loud. Her insights cut through theory and get straight to what founders and executives actually face: uncertainty, complexity, and the responsibility of execution. Learn more about your ad choices. Visit megaphone.fm/adchoices
What this episode covers
Sonia Couto 2x Tech Founder. Learned Leadership Through Multiple Start-Overs. Breast Cancer Survivor. Sonia Couto is a tech founder, operator, and product builder known for turning chaotic environments into clear, grounded, and high-performing systems. She leads two global SaaS platforms and has spent over 20 years rebuilding products, teams, and companies through disciplined, common-sense leadership. A breast cancer survivor who continued running and scaling companies throughout treatment, Sonia brings a rare, practical perspective on resilience, decision-making under pressure, and leading when fear is loud. Her insights cut through theory and get straight to what founders and executives actually face: uncertainty, complexity, and the responsibility of execution. Learn more about your ad choices. Visit megaphone.fm/adchoices
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(Bonus Episode) Abstract Essay in its sixth season, features Sonia Couto as my guest.
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