Bonus Episode - ‘Blue sky’ panel: embracing the digital future featuring Papa Johns, Five Guys, Dojo and Nory

This months bonus episode was recored LIVE at the Hostech event hosted by MCA. How can tech empower customers and operators, across all hospitality touchpoints? In this wide-ranging panel discussion, sector CTO's and operator specialists discuss their vision of future progress, from the evolution of loyalty and rewards, to ordering and payments, to robotics and AI. Panellists: David Rose Senior Director – International Digital & Marketing Technology Rory Scallan commercial director at Five Guys JV UK and Europe Nick Fryer CTO, Dojo Rob O'Beirne VP of Revenue, Nory AI During the chat we discussed the following.... Delivery Management Streamlined Operations: David Rose from Papa John's emphasized the importance of simplifying kitchen operations by integrating various online channels and managing driver logistics. By partnering with technology providers like Deliverect, they have reduced the complexity of handling multiple delivery platforms. This integration allows kitchen staff to concentrate on food preparation rather than juggling different order systems. Flexible Delivery Models: The ability to switch between in-house drivers and third-party delivery services based on demand is another significant advantage. This flexibility not only optimizes operational efficiency but also ensures that customer orders are fulfilled promptly, enhancing the overall customer experience. As David mentioned, this adaptability allows stores to manage costs effectively while maintaining high service standards. Accurate Order Fulfillment: Rory Scanlan from Five Guys highlighted the importance of integrating delivery partners to ensure that preparation and wait times are as accurate as possible. This accuracy not only improves online profiles and algorithm rankings but also enhances the in-store experience by reducing the time couriers spend waiting for orders. Consequently, staff can dedicate more time to serving in-store customers, thereby improving service quality. Simplified Payment Experience: Nick Fryer from Dojo discussed the goal of making payments "invisible" to customers. By providing a seamless payment experience—whether through QR codes or other methods—the focus shifts back to the dining experience rather than the transaction itself. This simplification reduces the administrative burden on staff, allowing them to engage more with customers. Reduced Administrative Tasks: The elimination of cumbersome processes, such as the traditional Zed report and the need to keep physical receipts, further streamlines operations. By minimizing back-office administration, staff can spend more time on the floor, enhancing customer interactions and service quality. Data-Driven Insights: The integration of payment processing technology also allows for better data collection and analysis. This data can inform operational decisions, helping managers optimize staffing and inventory based on real-time insights. As Rob O'Byrne from Nori pointed out, using technology to guide decision-making can free up time for general managers to focus on delivering exceptional customer experiences rather than getting lost in spreadsheets and data modeling.