Bonus Episode: Building Trust and Simplicity in Patient Acquisition with Bogomil Stoev

Most dental practices talk too much about treatments and tools and too little about transformation. Patients don’t want to hear about steps or features; they want outcomes: being able to eat their favourite foods again, spending less time in the chair, and feeling confident with their smile. In this bonus episode, Bogomil Stoev shares why practices that focus on the emotional side of dentistry build stronger trust and win more patients.From AI’s role in managing reminders and scheduling, to the rising importance of reviews, online trust signals, and micro-content, Bogomil outlines what the next five to ten years of patient acquisition will really look like. He cautions against the “move fast and break things” mindset, reminding dental leaders that credibility is fragile, once trust is lost, opportunities vanish.Listeners will also hear Bogomil’s practical advice for dentists feeling overwhelmed by tools: audit where your best patients come from, focus on one reliable channel, and double down until it works before expanding. He closes by sharing personal influences, including Robert Cialdini’s Influence, why “Commenter AI” is the tool he can’t work without, and which entrepreneurs he’d shadow for a day.About the GuestBogomil Stoev is the Founder of The Strategic Kreator, where he helps consultants and experts turn LinkedIn into a scalable lead engine. He is also the Co-Founder and CMO of Commenter AI, an AI-powered platform designed to streamline visibility and engagement, and the Co-Owner of St Apolonia Dental Clinic in Bulgaria. With more than 19 years in marketing and two successful exits, Bogomil brings a uniquely pragmatic perspective on how dental practices and the B2B brands that serve them can combine AI efficiency with trust-driven systems to scale sustainably.