EPISODE · Oct 3, 2024 · 53 MIN
BONUS EPISODE: Data Analytics, Testing, and Program Evaluation (feat. Christina Coloroso)
from How to Win a Campaign · host Christina Coloroso, Analyst Institute, The Campaign Workshop, Martín Diego Garcia, TCW, Joe Fuld
Connect with us!Guest Information:Christina ColorosoWebsite: Analyst Institute Donate to the Analyst Institute in honor of Hal Malchow Episode Resources:Program Evaluation eBook100+ Campaign Management Tools List (updated for 2024!)If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Instagram and Threads: @TheCampaignWorkshopEmail: [email protected] FuldX: @joefuldInstagram: @joefuldMartín Diego GarciaX: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
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What this episode covers
We're back! Tune into this special bonus episode for a deep dive into the importance of data analytics, testing, and program evaluation for any campaign. In this episode, Joe is joined by the Executive Director at the Analyst Institute, Christina Coloroso. Christina and Joe discuss common misconceptions around data and testing, the importance of innovation, and how the Analyst Institute is making testing easier and more accessible. They also dive into the future of the Analyst Institute and how they are thinking about and using AI, and other tools, in this field.
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BONUS EPISODE: Data Analytics, Testing, and Program Evaluation (feat. Christina Coloroso)
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