Bonus Episode: Inside Sonos's distributed research & design process for the Arc Ultra episode artwork

EPISODE · Jul 17, 2025 · 30 MIN

Bonus Episode: Inside Sonos's distributed research & design process for the Arc Ultra

from Design Better · host The Curiosity Department

For many creative people, music is a central part of life. Count us in that camp. We’ve long admired Sonos products for their quality and easy integration into our homes, and everything they design is beautiful. The integration of design and technology is often a challenge for companies. From the outside, it would seem that Sonos has something figured out in this department. To learn more about their approach, we spoke with Matt Benatan, Principal Research Scientist, and Naphur van Apeldoorn, Senior Manager, Hardware Development Engineering. We chat with Naphur and Matt about how Sonos decided to invest the time and energy into a new product—Arc Ultra, and what the R&D and prototyping process looked like—as a distributed team, they “share” physical prototypes using a 3d printer. We also talked about how they’re using onboard AI for speech enhancement, and why it seems like movie dialogue has become harder to hear over recent years (even if you don’t have kids making noise in the background while you’re trying to watch 🙄). *** Premium Episodes on Design Better This ad-supported episode is available to everyone. If you’d like to hear it ad-free, upgrade to our premium subscription, where you’ll get an additional 2 ad-free episodes per month (4 total). Premium subscribers also get access to the documentary Design Disruptors and our growing library of books: You’ll also get access to our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show. Upgrade to paid *** Visiting the links below is one of the best ways to support our show: Masterclass: MasterClass is the only streaming platform where you can learn and grow with over 200+ of the world's best. People like Steph Curry, Paul Krugman, Malcolm Gladwell, Dianne Von Furstenberg, Margaret Atwood, Lavar Burton and so many more inspiring thinkers share their wisdom in a format that is easy to follow and can be streamed anywhere on a smartphone, computer, smart TV, or even in audio mode. MasterClass always has great offers during the holidays, sometimes up to as much as 50% off. Head over to http://masterclass.com/designbetter for the current offer. Dupe.com: Visual people like us feel the effects of our living and working space. To do our best work and live our best life, we need to be in a beautiful, productive space. But often our aspirations and budgets don’t quite line up. We’ve got a special hack for you that will help you design your dream living space for less. When you find a site with furnishings you love, jump into the URL bar and type Dupe.com/ in front of the product URL. You’ll be redirected to a page on Dupe.com that shows you similar products that have the look you’re after but at a fraction of the price. Try it now! Just type dupe.com/ before any product url in your browser. It’s like magic! Learn more about your ad choices. Visit megaphone.fm/adchoices

For many creative people, music is a central part of life. Count us in that camp. We’ve long admired Sonos products for their quality and easy integration into our homes, and everything they design is beautiful. The integration of design and technology is often a challenge for companies. From the outside, it would seem that Sonos has something figured out in this department. To learn more about their approach, we spoke with Matt Benatan, Principal Research Scientist, and Naphur van Apeldoorn, Senior Manager, Hardware Development Engineering. We chat with Naphur and Matt about how Sonos decided to invest the time and energy into a new product—Arc Ultra, and what the R&D and prototyping process looked like—as a distributed team, they “share” physical prototypes using a 3d printer. We also talked about how they’re using onboard AI for speech enhancement, and why it seems like movie dialogue has become harder to hear over recent years (even if you don’t have kids making noise in the background while you’re trying to watch 🙄). *** Premium Episodes on Design Better This ad-supported episode is available to everyone. If you’d like to hear it ad-free, upgrade to our premium subscription, where you’ll get an additional 2 ad-free episodes per month (4 total). Premium subscribers also get access to the documentary Design Disruptors and our growing library of books: You’ll also get access to our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show. Upgrade to paid *** Visiting the links below is one of the best ways to support our show: Masterclass: MasterClass is the only streaming platform where you can learn and grow with over 200+ of the world's best. People like Steph Curry, Paul Krugman, Malcolm Gladwell, Dianne Von Furstenberg, Margaret Atwood, Lavar Burton and so many more inspiring thinkers share their wisdom in a format that is easy to follow and can be streamed anywhere on a smartphone, computer, smart TV, or even in audio mode. MasterClass always has great offers during the holidays, sometimes up to as much as 50% off. Head over to http://masterclass.com/designbetter for the current offer. Dupe.com: Visual people like us feel the effects of our living and working space. To do our best work and live our best life, we need to be in a beautiful, productive space. But often our aspirations and budgets don’t quite line up. We’ve got a special hack for you that will help you design your dream living space for less. When you find a site with furnishings you love, jump into the URL bar and type Dupe.com/ in front of the product URL. You’ll be redirected to a page on Dupe.com that shows you similar products that have the look you’re after but at a fraction of the price. Try it now! Just type dupe.com/ before any product url in your browser. It’s like magic! Learn more about your ad choices. Visit megaphone.fm/adchoices

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Bonus Episode: Inside Sonos's distributed research & design process for the Arc Ultra

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This episode is 30 minutes long.

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This episode was published on July 17, 2025.

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For many creative people, music is a central part of life. Count us in that camp. We’ve long admired Sonos products for their quality and easy integration into our homes, and everything they design is beautiful. The integration of design and...

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