[Bonus episode] Lead Magnets

This episode was originally recorded as an exclusive for my old patreon community. I've decided to make it public as I think it could be useful for many... Today's episode is about lead magnets and why you should be using them as part of your business strategy. I talk about what a lead magnet is, what yours could be, how you create one and what to do with with it (ie. build a mailing list and establish a funnel). Enjoy!