Bonus Episode: SEO is sexy again (BrightonSEO 2026 special)

from Fin the Week · host Indulge

All of the key takeaways from BrightonSEO Spring 2026.The episode discusses the impact of AI on SEO, the rise of zero-click marketing, challenges in defining success metrics, and the changing user journey. It also explores the impact of bias in AI, the redefinition of search as media, and the changing marketing funnel.TakeawaysAI's impact on SEOChallenges in defining success metricsChapters00:00 Introduction to Brighton SEO06:18 Impact on Brands and Search Results12:13 Redefining Success Metrics25:38 Impact of Bias in AI32:28 Search as Media37:56 Attribution and Long-Term Thinking

Episode metadata supplied by the publisher feed · Published May 5, 2026

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Bonus Episode: SEO is sexy again (BrightonSEO 2026 special)

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