Bonus Episode: Steve Whittington on B2B Growth: Why Marketing is Math, Not Magic

Marketing isn't about doodles and creativity—it's about science, math, and unit economics. In this special bonus episode of Driving Growth, Steve Whittington joins Alyssa Nulty on The Growth Signal to challenge the common 'creative-first' marketing mindset. If you can’t prove your impact in a spreadsheet, you don't have a go-to-market system; you have a wish list.This episode is for B2B leaders, marketing executives, and sales professionals who are tired of 'hope casting' and want to build a predictable revenue engine. Steve breaks down why traditional B2B companies struggle with data and how to shift toward a 'revenue responder' culture where every employee understands their impact on the bottom line.Subscribe to The Growth Signal: https://rss.com/podcasts/thegrowthsignal/What you’ll learn:• Why unit economics (LTV, CAC, and Churn) must come before creative campaigns.• How to identify your 'Critical Number' (the one domino that makes everything else fall).• The 'three-legged stool' of a reliable forecast: Transaction size, close rate, and deal velocity.Download the Revenue Factory Toolkit at roadmapagency.com/podcast and start turning your forecasts into predictable growth!Subscribe today wherever you get your podcasts. New episodes are available on the first and third Wednesday of each month.LinkedIn: linkedin.com/company/weareroadmap/Instagram: instagram.com/weareroadmap/Facebook: facebook.com/weareroadmapYouTube: youtube.com/@roadmapagencyDriving Growth is produced by Morreale Digital.Follow Steve Whittington on LinkedIn: https://www.linkedin.com/in/sbwhittington/