Bonus Episode: TCW Advocacy's "Goal Setting for Advocacy"

This week, we're featuring a recorded webinar from our Advocacy Training series. Joe dives into goal setting—why defining clear goals as a team is one of the most critical and most often skipped steps in building a successful advocacy campaign. He walks through prioritizing primary versus secondary goals, layering short-term and long-term objectives, and building in evaluation metrics from the start rather than the finish. Joe covers the practical scaffolding that holds it all together: doing your research, planning around the legislative calendar, having honest budget conversations, using MOUs with coalition partners, and keeping goals SMARTIE—strategic, measurable, achievable, relevant, time-bound, inclusive, and equitable. If you're interested in learning more about TCW's Advocacy Training, check out our website, TCW Advocacy. Connect with The Campaign Workshop on Instagram or LinkedIn. Sign up for our newsletter here.