EPISODE · Dec 13, 2025 · 16 MIN
Bonus: From Scratch - The Tradwife Pipeline
from Feminism, Fascism, and the Future · host Laurie Essig
What starts with watching Nara Smith make bubblegum from scratch can lead you down a dangerous algorithmic rabbit hole. In this episode, we explore how tradwife influencers romanticize 1950s domesticity, why their content is so addictive, and how TikTok's algorithm connects tradwife videos to far-right conspiracy theories and pronatalist movements. Spoiler alert: the gleaming kitchens and perfect hair aren't as innocent as they seem.
What this episode covers
What starts with watching Nara Smith make bubblegum from scratch can lead you down a dangerous algorithmic rabbit hole. In this episode, we explore how tradwife influencers romanticize 1950s domesticity, why their content is so addictive, and how TikTok's algorithm connects tradwife videos to far-right conspiracy theories and pronatalist movements. Spoiler alert: the gleaming kitchens and perfect hair aren't as innocent as they seem.
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Bonus: From Scratch - The Tradwife Pipeline
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