BONUS : Gwenola Coicaud - quel avenir pour le retail medi...

What this episode covers

Les publicités sur internet sont partout et sous de très nombreuses formes. Bien souvent, ces formes sont du retail media. Dans le paysage de la publicité, ce concept qui a émergé depuis quelques années, est central. Cela désigne grossièrement les annonces publicitaires diffusées en ligne sur un site ou une application. Dans cet épisode bonus, nous explorons ce concept, ses avantages, ses inconvénients mais aussi son avenir, en compagnie de Gwenola Coicaud, Managing Director Retail Media de Criteo.Les autres épisodes sont aussi disponibles sur Siècle Digital. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

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How long is this episode of Culture Numérique?

This episode is 20 minutes long.

When was this Culture Numérique episode published?

This episode was published on November 9, 2022.

What is this episode about?

Les publicités sur internet sont partout et sous de très nombreuses formes. Bien souvent, ces formes sont du retail media. Dans le paysage de la publicité, ce concept qui a émergé depuis quelques années, est central. Cela désigne grossièrement les...

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