Bonus: How an AI CMO Can Jump Your Revenue 25%

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we have Josip Begic, CEO and Co-Founder of Lebesgue, to answer the one question every DTC CEO asks: what’s actually working right now? With $4B in ad data and insights from 25,000+ brands, Henry AI cuts through the noise to pinpoint the exact levers that drive revenue up (or down).Get started with Henri AI inside Lebesgue–plans start at $79/month. This episode breaks down:Why conversion tanked 25% after a "small" discount code tweakHow AI visibility (e.g. ChatGPT referrals) is becoming the new SEOWhere Meta's AI (Andromeda) really works—and where it doesn'tThe biggest mistake DTCs are making with email segmentationWhy attribution models need game theory (yes, really)If you’re a DTC founder scaling from $5M–20M, brand owner, growth lead, or a marketer who wants a smarter way to spot performance issues, this episode is a must listen.Timestamps00:00 Lebesgue’s AI approach to ecommerce analytics02:05 Why better measurement changes marketing decisions04:00 How AI uncovered a hidden conversion rate issue06:10 Correlation vs causation in attribution modeling08:00 ChatGPT as a high-converting traffic source10:05 Optimizing ecommerce sites for AI discovery13:00 Why fundamentals still matter more than advanced AI18:30 Common email marketing mistakes during peak periods21:00 Using competitor data to find growth gaps23:30 What CEOs see first when using Henry AI27:00 Where AI agents and ecommerce are heading31:00 AI visibility as the next growth battleground33:00 Getting started with Lebesgue and pricingHashtags#DTC #Ecommerce #AIinMarketing #MarketingAnalytics #Attribution #ChatGPT #AIDiscovery #MetaAds #GoogleAds #EmailMarketing #ConversionOptimization #FounderInsights #MarTech Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video