Bonus: How Hungryroot Scaled Meta Spend by 10x with Partnership Ads + Meta and adMixt on Cyber5 Success Strategies

Subscribe to DTC Newsletter - https://dtcnews.link/signupThis episode of the DTC Podcast is a triple threat: Meta’s Jake Bailey returns to unpack the Cyber 5 data, Hungryroot’s Adam Weber shares how they scaled partnership ads to 50%+ of spend, and adMixt’s Kevin Simonson drops a masterclass on testing, attribution, and scenario planning.https://hungryroot.comhttps://admixt.comhttps://meta.comWhat’s inside:Why Cyber Monday hit softer — and which brands still crushedThe shift from segment-based targeting to real personas (with matching creators)Why partnership ads are outperforming UGC — and how Hungryroot scaled themMeta’s new catalog + partnership ad combo (early tests: +20% performance)Q5 lead gen strategy: when volume spikes, competition dropsIf you’re running paid on Meta, an agency managing $500K+ budgets, or a brand that needs a serious Q5 plan, this episode is a must listen.Timestamps00:00 Creative diversification and the rise of partnership ads02:00 Hungryroot’s personalization model and marketing approach04:00 Cyber Five performance trends and consumer behavior08:00 Why partnership ads outperformed traditional UGC12:00 How Hungryroot uses creators to reach distinct customer avatars16:00 Evolution of whitelisting to partnership ads and catalog formats20:00 How creator deal structures work in practice24:00 The importance of agility and rapid pivots during Cyber Five28:00 Q5: Why January is Hungryroot’s biggest moment32:00 Campaign structure, testing, and Meta’s automation shift37:00 Organic content, measurement, and 2026 predictionsHashtags#metaads #blackfridaymarketing #cybermondaystrategy #partnershipads #ugcads #ecommercemarketing #d2cpodcast #hungryroot #admixt #creativediversificationSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video