[BONUS] How to get the most out of the Build Your Online Audience programme

Have you recently joined the Build Your Online Audience Programme and want to make sure you get the most out of the programme? Or perhaps you've been in the Build Your Online Audience programme for a while and want to make sure you get the most out of your membership? Maybe you've haven't joined yet and just want to get a sense of what's involved (all fine). If so you probably have questions like: What is the best way to use the resources to get the results I need? How much time will I need to devote to the programme to get the results I need? How will you communicate with me about upcoming events/classes? What exactly is included in the programme and how does it work? What should I do if I get 'stuck' or feel I'm not making progress Find out why your mindset is important and the content that's included in the programme and the differences between the two versions of the Build Your Online Audience Programme. Plus the support that you will get inside the membership from myself and my team. If you're not a member - you might want to start this podcast - Should you join my Build Your Online Audience Programme. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} While it's tempting to start by listing out features of the programme, I know what you're really interested in is the potential transformation i.e. what kind of results can you expect if you join. Which is why I'm going to start with getting into the right mindset. Managing your mindset While the Build Your Online Audience programme includes some fantastic resources and support….what will really make the difference to your progress is the mindset with which you approach things. With that in mind, here are a few things you need to bear in mind. 1. Being successful in a membership programme isn't about how much time you spend in it. People use membership communities in different ways. Some like to work through all the resources, show up to live calls and post in the Facebook group every day. Others prefer to dip in and out as and when they need help. Either is fine. Getting a return on investment is NOT about how much you 'use' the membership i.e. how often you log into the membership area, how many live calls you attend, how many masterclasses you watch (in fact that can be a form of procrastination!). For example: ✔️Leadership coach Blaire Palmer generated £42k in sales from one class (Science of Audience Building). Even if she never watched anything again, I think she'd say she got a return on investment. ✔️Canva expert Gemma Cormack took her income from £240 a month to £3950.00 per month. She has also added 2k new Instagram followers after completing my Instagram Success Academy course. Again, even if she never accessed another resource, I think she'd say she got a great return on investment. ✔️Camille recently launched a membership and generated 8k in sales - adding 100 new members (she'd predicted 50) ✔️Fashion consultant Trisha Sakhlecha, used our Get It Done accountability sessions to create a sequence of emails that helped her generate five coaching enquiries and three sales ✔️Victoria Rose launched a podcast (using the podcasting course), increased her Instagram following by 180% and generated almost £1800 in sales ✔️Claire Gleave launched her Activewear company Natal Active and generated £6.5k in her first month of business (she predicted £1.2k). Also added 2k Instagram followers It's about results. So while there's tons of useful content in the membership, you may find that there's just ONE thing that delivers the biggest investment for you. It could be one piece of advice (from me or something else in the group), one recommendation, one relationship, one conversation or one collaboration. 2. You will need to be patient Forget about the 'get rich quick' stories. It takes most people a good year to build an engaged audience online. At LEAST. Which means you'll need to keep showing up, consistently, and publish high-quality content. You'll need to focus on building your email list - however frustrating it might feel. And you'll need to keep tweaking and testing until you learn what works. And keep tweaking and testing some more. Because NO ONE gets it right first time. And doing it wrong (or even just 'ok') is how you learn how to do it right. The good news is, you've got my support - and the support of the Build Your Online Audience community - to keep you going, even when it feels hard. To ensure you have money coming in during that time you have the Science of Audience Building class. 3. You may need to be courageous If you're not used to putting yourself/your business out there…you may need to be courageous and try things you haven't done before. But just think what it will do for your confidence. 4. You will need to take responsibility The Build Your Audience Programme has all the resources and support you need to succeed including our fab Get It Done sessions - focused co-working sessions that will help you get things done. Ultimately though, it's up to you to take action. That's the only bit I can't help you with. If you don't do the work, you won't get the results. It's that simple. You will need to prioritise But make sure you reach out to Sam our Community Manager. 5. You will lose your mojo I can tell you right now...there will be times when you need to take time out from the membership programme: when your workload gets crazy, you have family issues to deal with or over the holiday period, for example. At times like this, you may feel like you've lost your mojo, and wonder how you'll ever get it back. If you're feeling like this, rest assured this is perfectly normal. Life gets in the way for all of us from time to time. The key thing is to get back on track as soon as you can. Whatever you do, don't beat yourself up about it. We've all bought resources or signed up to online training programmes we haven't used as much as we'd like to. Sometimes life or business (or both) just gets in the way. That doesn't mean you can't or won't be able to. Remember, getting value out of a membership programme is NOT about how many classes you watch If you've had to take a break from your membership community - or are struggling to keep up - you may experience a range of emotions: embarrassment, frustration or even anger, for example. You may feel annoyed at yourself that you've paid for something you're not using or isn't getting you the results you hoped for. When you feel like this, it's tempting to 'hide' and hope no one notices your absence, but the longer you leave it, the harder it will be to make a comeback. So be brave and let us and know how you're feeling. Drop us a line on [email protected] and we'll do our best to help. Finally...people join membership communities for the content and stay for the community. So don't underestimate the power of being part of a supportive business community. The content in my Build Your Online Audience Programme What is included in the Standard programme? The standard programme takes you through the exact steps you need to take to build your online audience - from getting clear on your niche (the all-important first step) to getting more followers on social media, building a loyal following for your blog/vlog, podcast (if you have one) and building your email list. SESSION 1: Nail your niche Find the right niche for your business (or refine the one you have) so you can become the market leader. SESSION 2: Developing your brand voice Create brand voice guidelines for your business so you never get stuck on what to say about your business (and how to say it). SESSION 3: Creating your visual brand Create a visual style sheet for your business - or refresh the one you have - so people fall in love with your brand (over and over again) SESSION 4: Choosing your platforms Choose the content platforms that are right for your business (i.e. blog, Youtube, podcast, Instagram, Facebook, LinkedIn and/or Twitter). SESSION 5: Creating bingeworthy content Learn how to create content that's more addictive than your favourite Netflix series. SESSION 6: Unforgettable social media Create irresistible social media content that attracts new followers and fans - every single day. SESSION 7: Email marketing 101 Get started with email list building (even if you feel daunted by the tech). SESSION 8: Email magnetism <p...