Bonus: How to Scale Amazon in 2026 – 3 Data Plays DTC Brands Are Still Missing

Subscribe to DTC Newsletter - https://dtcnews.link/signupBradley Sutton from Helium 10 joins the pod to break down how serious brands should be thinking about Amazon now: not as a backup channel, but as a core retail growth engine. We get into where Amazon fits in an omni-channel stack, how PPC has gotten way more complex, why Walmart and TikTok Shop matter more than most brands admit, and where sellers can actually use AI for efficiency.Sign Up for Helium 10: https://www.helium10.com/?utm_source=DTC&utm_medium=Podcast&utm_campaign=homepageIn this episode, we cover:Why Amazon has shifted from “nice to have” to a core acquisition and retention channelHow top sellers use PPC automation, dayparting, and keyword harvesting to manage spend without blowing budgetWhat Helium 10 actually helps with, from product research and listing optimization to competitive intel and campaign managementWhy TikTok Shop and Walmart aren’t side quests anymoreHow to think about Rufus, AI shopping tools, and what actually matters right nowIf you’re a DTC founder or an ecommerce operator scaling across Amazon, Walmart, and TikTok Shop and you want cleaner CAC, better retail media performance, and fewer wasted ad dollars, this episode is a must listen.Helium 10 is a platform that brings research, operations, Amazon advertising, and performance insights together so you can scale faster across marketplaces.Timestamps00:00 Amazon beyond a traffic source02:00 Amazon as a core growth channel03:30 Multi-channel fulfillment and expansion06:30 Why Amazon ads are now critical08:00 Organic vs paid growth on Amazon12:00 Product research and competitor analysis15:00 Validating demand before launching19:00 Amazon vs TikTok vs Walmart strategy23:00 AI impact on Amazon shopping behavior28:00 Branded keyword bidding strategy32:00 Automation and dayparting for ads36:00 Biggest mistakes Amazon advertisers makeSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video