Bonus: In-person Clinic to Online Clicks: The “Sexy Niche” That Built a $1.6M Personal Brand Without 10K Followers episode artwork

EPISODE · Aug 13, 2025 · 39 MIN

Bonus: In-person Clinic to Online Clicks: The “Sexy Niche” That Built a $1.6M Personal Brand Without 10K Followers

from Cubicle to CEO · host Ellen Yin

Dr. Lauryn Brunclik didn’t rest on the success of her seven figure chiropractic clinic, instead building something even bigger alongside it. In this episode, she shares how launching a podcast helped her stop relying solely on new patient bookings and start growing a personal brand that’s generated over $1.6 million online (long before she ever hit 10,000 followers.) With over 1,000 podcast downloads in the first week of her show launch with a brand new Instagram account, Lauryn quickly proved that audience size isn’t everything when it comes to building a brand that converts. Today she breaks down: Why most service providers flop when they try to bring their in-person niche online What a “sexy niche” actually is (and why it matters more than your follower count) All of the revenue streams that make up her personal brand If you’re building a business both offline and online, this episode will show you what actually moves the needle—without starting from scratch. Connect with Lauryn: The Sexy Niche Checklist: www.sheslayspodcast.com/niche http://sheslayspodcast.com/ IG: @sheslays_theday Ellen's episode of She Slays the Day: https://podcasts.apple.com/us/podcast/257-elevate-your-influence-a-content-creators/id1462485522?i=1000653099907 Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠⁠ ⁠⁠⁠Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Bonus: In-person Clinic to Online Clicks: The “Sexy Niche” That Built a $1.6M Personal Brand Without 10K Followers

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