Bonus: Inside Tern’s acquisition of Lucia, plus an encore episode about finding your brand identity

The Trade Secrets Tech Summit (Season 6 of the podcast) is taking a brief summer break, but we're partially interrupting that pause to bring you a special episode highlighting some of the latest tech news in the travel industry: Tern’s acquisition of Lucia. Co-host Jamie Biesiada sits down with Tern’s David Shull and Lucia’s Grace Van Hollebeke to discuss what led to the acquisition, what travel advisors can expect moving forward, and more. Then, stick around for one of Jamie’s favorite episodes from last season, featuring travel advisor Christina Viera in a deep dive on finding your brand identity. This episode was sponsored by Globus family of brands. Mentioned in this episode: Tern on Trade Secrets Lucia on Trade Secrets From Travel Weekly, Tern acquires freelancer marketplace Lucia Encore: Travel advisors, what’s your brand identity? (Feat. Christina Vieira)  Marketing is an important part of most travel advisors’ businesses. This week on Trade Secrets, Christina Vieira of Showcase the World Travel discusses finding your “why,” identifying ideal clients and reaching those clients on the platforms that make sense. She also discusses the importance of a good email marketing plan, automation and more with co-hosts Emma Weissmann and Jamie Biesiada. Further resources Christina Vieira on Instagram and Facebook Magic Made Simple, which helps travel agents set up systems, online and on Instagram From Magic Made Simple, just for Trade Secrets listeners: Six workflows to automate From TravelAge West: Gifted Travel Network’s Luxury Travel Symposium on the Rivers Christina Vieira’s five Rs: Recognize Recommendation Relate Respond Request Mentioned in this episode: Simon Sinek’s TED Talk “Building a StoryBrand: Clarify Your Message So Customers Will Listen,” by Donald Miller ActiveCampaign Zapier LeadPages Get in touch! Email us: [email protected]   Theme song: Sock Hop by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4387-sock-hop License: https://filmmusic.io/standard-license   See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.