EPISODE · Sep 23, 2025 · 24 MIN
BONUS: Is Pumpkin Spice Past Its Prime?
from Women in Restaurant Leadership · host Satyne Doner
Pumpkin fatigue is real... but don’t tell its loyal fans. While nearly half of consumers say they’re over pumpkin, it’s still one of the most craved seasonal flavors. Meanwhile, apple is staging a comeback, and consumers are split down the middle on whether they want the classics or crave something new.In this bonus episode, I sit down with Shannon O’Shields, VP of Marketing at Rubix Foods, to dig into the fall flavor trends that have everyone talking (and tasting). From generational divides to menu opportunities beyond lattes and pies, Shannon brings the insights operators need to turn seasonal buzz into business.So grab your PSL… or maybe your apple cider… and join us for a data-fueled taste of what’s next this fall.You can access the Fall Flavors report here: https://rubixfoods.com/trends-insights/16-fall-flavors-that-could-be-the-next-pumpkin/
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Pumpkin fatigue is real... but don’t tell its loyal fans. While nearly half of consumers say they’re over pumpkin, it’s still one of the most craved seasonal flavors. Meanwhile, apple is staging a comeback, and consumers are split down the middle on whether they want the classics or crave something new. In this bonus episode, I sit down with Shannon O’Shields, VP of Marketing at Rubix Foods, to dig into the fall flavor trends that have everyone talking (and tasting). From generational divides...
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BONUS: Is Pumpkin Spice Past Its Prime?
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