Bonus: Journey-Centric Design: The Evolution of UX Design Operations (feat. Kim Flaherty, NN/g)

from NN/G UX Podcast · host Nielsen Norman Group

Product-centric design can be an efficient way to design interfaces, but it can often lead to disjointed and poorly optimized customer journey experiences. Kim Flaherty shares her recent research into journey-centric design, and insights on how a journey-centric design practice can help organizations overcome product-centric challenges. Report: Architecting a Journey Management Practice Learn more about Kim: ⁠Bio⁠ | ⁠LinkedIn⁠ NN/g Resources about Journey Management: ⁠The 3 Competencies of Journey Management (5-min video)⁠ ⁠Journey Management vs. Service Design (4-min video)⁠ ⁠The Practice of Customer-Journey Management (free article)⁠ ⁠Customer Journeys and Omnichannel UX (free article)⁠ ⁠Journey Mapping to Understand Customer Needs (UX Certification course)⁠ ⁠Customer-Journey Management (UX Certification course)⁠

What this episode covers

NOW PLAYING

0:00 36:45

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

No similar podcasts found.

Frequently Asked Questions

How long is this episode of NN/G UX Podcast?

This episode is 36 minutes long.

When was this NN/G UX Podcast episode published?

This episode was published on October 25, 2024.

What is this episode about?

Can I download this NN/G UX Podcast episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

URL copied to clipboard!