Bonus: Mastering the Marketing Mix: Composite Funnels, and the End of Meta Monoculture with Dean Krowitz from Blend AI

Subscribe to DTC Newsletter - https://dtcnews.link/signupOn this episode of the DTC Podcast, Eric sits down with Dean Krowitz, Co-Founder of Blend‑AI, to unpack what happens when you stop managing channels in silos and start automating your entire media mix. If Meta’s efficiency is dropping and your cross-channel budget is vibes-based… this is your fix.Learn More about Blend AI: blend-ai.comWhat You’ll Learn:Why composite funnels matter more than platform-specific attributionHow Blend automates budget shifts based on live conversion dataWhy humans shouldn’t manage five channels manually anymoreWhat most brands get wrong with creative distributionHow underused channels (like Microsoft) quietly drive resultsHow to launch campaigns in October — not November — for peak BFCM gainsSync audiences across channels to reduce over-saturationAnalyze top, middle, and bottom funnel cross-platform, not in silosIf you’re a media buyer, growth lead, or a DTC founder trying to scale performance without losing your mind, this episode is your new best friend.Hashtags:#ecommerce #dtc #mediabuying #performancemarketing #paidmedia #digitalmarketing #aimarketing #martech #adtech #marketingautomation #omnichannel #fullfunnel #growthmarketing #customeracquisition #conversionrateoptimization #cro #marketingmix #crosschannel #attribution #metaads #googleads #tiktokads #youtubeads #shopify #ecommercegrowth #d2cpodcastTimestamps:00:00 – Introduction. Why overspending on one channel kills growth04:22 – The “who, what, where” framework behind Blend’s composite funnel10:00 – How AI launches full-funnel ads across every major platform15:18 – Why Microsoft Ads is the most ignored growth channel21:40 – Why Meta’s algorithm starves most of your creative29:15 – How one brand tripled revenue with 20% less ad spendSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletter