BONUS: Name dropping: How to handle names in articles on second reference?

Quoting people in our articles can help us write better articles. They bring their expertise and unique opinions to the table that can improve the content and make it go deeper. But how do we refer to them, and how about on the second reference? I discuss this topic in this bonus episode of the marketing podcast "The Business Storytelling Show." Read even more on the topic here: https://www.christophtrappe.com/handle-names-in-articles-on-second-reference/