BONUS: Our Biggest Marketing Lessons and Opportunities with Alan Hart and Stef Hamerlinck

This is a BONUS episode from Marc Binkley and the Anstice aCast podcast where Alan, Marc, and Stef Hamerlinck discuss the year in review of marketing and their respective podcasts. ----In this year-in-review, Alan, Stef, and Marc share the biggest lessons they've learned from interviewing hundreds of the world's leading thinkers in strategy, marketing, and branding.Alan Hart, Stef Hamerlinck, and Marc Binkley have interviewed hundreds of the world's leading thinkers on business strategy, marketing, and branding. During this entertaining conversation, the three of us share some of the biggest lessons we've learned from those conversations and share what we believe are amazing opportunities for our profession.BiosAlan Hart hosts the Marketing Today podcast since 2014. Alan is also a consultant for marketing leadership and board advisor.Stef Hamerlinck is a brand strategy consultant and since 2017 has hosted the Let's talk branding podcast.Marc Binkley is VP Strategy & Digital Marketing at Anstice and hosts the Anstice aCast podcast.Here's the Marketingland image that we're referring to throughout the conversation.TimeStamps 0:00 – Alan linking business strategy with marketing and brand strategy2:46 – Why Stef started his podcast on brand strategy4:20 – Why Alan started his podcast 5:40 – Why Marc started his podcast7:23 – Our favorite interviews10:10 – What topic marketers need to learn more about16:05 – Alan's perception of why CMO's want to get away from marketing17:40 – Stef's thoughts on how brand strategy fits within marketing and business19:01 – Why marketing strategy IS business strategy20:40 – The interplay between brand strategy, marketing strategy, and business strategy24:20 – Some memorable lessons from our podcast interviews Stef: Faisal Siddiqui How to build a big brand on a small budgetAlan: Mark Ritson Diagnosis of a brand Alan: Bob Hoffman Advertising for Skeptics Alan: Branded Entertainment with GoDaddy's CMO Fara Howard  Marc: Kaaren Whitney-Vernon on branded content  30:36 – Why advertising is not strategy 31:55 - Some memorable lessons from our podcast interviewsMarc: Chris Kneeland are marketers addicted to advertisingMarc: Eddie Obeng the difference between change and transformation  Marc: Manoj Jasra why momentum is criticalAlan: Joe Jackman driving results through reinvention, change, and transformation Stef: JP Castlin on strategy in complexity and emergence Stef: Paul Feldwick on the origins of branding 41:36 – The biggest opportunities and threats to marketing   Hosted on Acast. See acast.com/privacy for more information.