EPISODE · Nov 26, 2019 · 16 MIN

Bonus: Our favorite Marketing Stories!

from Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman · host iHeartPodcasts

Bob recounts a few of his favorite stories from Season 1-- from the real origin story behind Olivier Francois' "Imported from Detroit" tagline (it's way more spontaneous than you might think!), to Gayle Troberman's best tips for launching a guerilla campaign (it may involve a bag of cash.) Plus, Wendy Clark and Tim Castree discuss how to break through the clutter. And Fred Seibert reminisces with Bob about the incredible origin-- and effectiveness-- of the "I want my MTV" campaign. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

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This episode was published on November 26, 2019.

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