BONUS: Should you focus on strengths or weaknesses?

We all have areas where we naturally excel and things we struggle with. This raises an important question -should you focus on strengths or weaknesses? There are pros and cons to each approach. Analyzing your specific situation is key to finding the right balance between capitalizing on talents and addressing deficiencies. It's an age-old dilemma - are you better off doubling down on your innate abilities or working to improve your shortcomings? Conventional wisdom used to push the idea that well-rounded competency across all areas was ideal. However, in recent decades, there has been a shift towards playing to your strengths. As I mentioned in my book "Is marketing a good career?" It all comes down to your situation, stage in your career and also what team you're able to join.