BONUS : Tanguy Le Falher - retail media, l'exception du monde publicitaire

Les publicités sur internet sont partout et sous de très nombreuses formes. Bien souvent, ces formes sont du retail media. Dans le paysage de la publicité, ce concept qui a émergé depuis quelques années, est central. Cela désigne grossièrement les annonces publicitaires diffusées en ligne sur un site ou une application. Dans cet épisode bonus, nous explorons ce concept, ses avantages, ses inconvénients mais aussi son avenir, en compagnie de Tanguy Le Falher, Head of Retail Partnerships de CitrusAd, branche de Publicis.Les autres épisodes sont aussi disponibles sur Siècle Digital. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

Episode metadata supplied by the publisher feed · Published Nov 11, 2022

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BONUS : Tanguy Le Falher - retail media, l'exception du monde publicitaire

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