Bonus: The Hybrid Business Model That Made Client Work Optional

Ellen Mackenzie built a booked-out social media agency, then deliberately burned it down. The six-figure client roster she'd spent years filling had become the thing she wanted out of, so she dismantled it on purpose and rebuilt around a model where 1:1 client work is now optional. Founder of Dishing Up Digital, Ellen runs a multi-six-figure business from Auckland, New Zealand, stacking digital products, a flagship coaching program, a small mastermind, and brand partnerships with Canva, Rella, and Logitech. That mix has grown to 1,300+ students, a 50,000+ subscriber YouTube channel, and an 11,000-person email list. In this episode, Ellen breaks down what each income stream actually generates, why she'd rather run a hybrid business than a pure agency or a pure course model, and where a fully-booked service provider should start when their own success begins to feel like a trap. Connect with Ellen: ⁠Website: https://www.ellenmackenzie.com ⁠Instagram: https://www.instagram.com/ellenmackenziee ⁠YouTube: https://www.youtube.com/@UC8iN8jdZISR6W6gVOgcebPA Dishing Up Digital Podcast: https://www.ellenmackenzie.com/podcasts/dishing-up-digital-with-ellen-mackenzie-social-media-management-strategy Loving our bonus content and want more Cubicle to CEO in your ears? Join us every Monday on our subscriber-only premium feed for case study–style interviews with successful entrepreneurs debriefing their real-time growth experiments and results. Subscribe to get insider access to what's actually been working for businesses in the last 3-18 months: ⁠⁠⁠⁠⁠⁠⁠⁠cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. ⁠⁠⁠Subscribe to ⁠⁠⁠⁠⁠⁠⁠⁠our premium feed⁠⁠⁠⁠⁠⁠⁠⁠ for case-study style interviews every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices