BONUS: "Using Scenarios" Book Launch Interview with Thomas Chermack

This conversation is an interview between Tom Chermack and Alex Fergnani about Tom's latest book, "Using Scenarios". Tom is a Professor in organizational learning, performance and change at Colorado State University. Alex is a PhD Candidate at NUS Business School.     CHAT OUTLINE:  -Motivation behind writing the book  -How to choose which "after scenarios" method to use  -Translating scenarios into financials  -Responding to potential criticism  -The rationale behind the design of the book cover The conversation is also available in video format: https://www.youtube.com/watch?v=zgmfkHtGURk "Using Scenarios: Scenario Planning for Improving Organizations" can be found at: https://www.amazon.com/Using-Scenarios-Scenario-Improving-Organizations/dp/1523092882  Tom's previous book on scenario planning, "Scenario Planning in Organizations: How to Create, Use, and Assess Scenarios" can be found at: https://www.amazon.com/gp/product/B00F9FMYGO/ref=dbs_a_def_rwt_bibl_vppi_i1 You can support Alex's podcast here: https://www.patreon.com/alexfergnani