Book Brush for Authors with Kathleen Sweeney

If you've ever felt overwhelmed by the visual side of book marketing—cover mockups, social media graphics, reels, and everything in between—this episode will feel like a breath of fresh air. In this conversation, I'm joined by Kathleen Sweeney, co-founder of Book Brush, a visual marketing platform built specifically for authors. We talk about how Book Brush evolved by listening to writers, why so many authors struggle with consistency and branding, and how to think about marketing before your book launches—not after. We also dig into the difference between DIY marketing and done-for-you support, when it makes sense to outsource, and how authors can stop trying to be "everything" and focus on what actually matters: writing great books. If you want book marketing to feel clearer, lighter, and more manageable, this episode is for you. In this episode, you'll learn: How authors can stop trying to do everything and focus on writing, without their marketing falling apart How Book Brush accidentally became one of the most author-focused marketing tools by listening to what writers actually wanted Why visual marketing feels so overwhelming for authors—and how to simplify it without losing quality The biggest social media mistakes authors make (including the infamous random cactus post) Why consistency and brand clarity matter more than posting every day When authors should start thinking about marketing (hint: way earlier than launch day) The difference between DIY marketing, à la carte help, and full-service support—and how to know which one is right for you Check out the episode now!