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Book Chap. 1 - Are You Talking to the Right Customers? episode artwork

EPISODE · Jun 20, 2018 · 17 MIN

Book Chap. 1 - Are You Talking to the Right Customers?

from The Accidental Marketer Podcast · host Impact Planning Group

Is your sales team even calling on the right B2B customers? In this podcast, Mary, Sean and Tom ask this fundamental question. The gang discusses how important it is for marketers to help the sales team continuously assess how influence is changing in their B2B markets. They outline an approach that successful B2B marketers are using to find sources of industry power that competitors often miss.

What this episode covers

Is your sales team even calling on the right B2B customers? In this podcast, Mary, Sean and Tom ask this fundamental question. The gang discusses how important it is for marketers to help the sales team continuously assess how influence is changing in their B2B markets. They outline an approach that successful B2B marketers are using to find sources of industry power that competitors often miss.

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Book Chap. 1 - Are You Talking to the Right Customers?

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Frequently Asked Questions

How long is this episode of The Accidental Marketer Podcast?

This episode is 17 minutes long.

When was this The Accidental Marketer Podcast episode published?

This episode was published on June 20, 2018.

What is this episode about?

Is your sales team even calling on the right B2B customers? In this podcast, Mary, Sean and Tom ask this fundamental question. The gang discusses how important it is for marketers to help the sales team continuously assess how influence is changing...

Can I download this The Accidental Marketer Podcast episode?

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