The Accidental Marketer Podcast
BookmarkImpact Planning Group
The Accidental Marketer Podcast is a business podcast hosted by Impact Planning Group. It has 151 episodes, with the latest published March 2026.
I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.
business ·en ·151 episodes
Growth Starts with Subtraction: Rationalizing Your Portfolio to Win
What B2B Technical Leaders Can Learn from Ring’s Super Bowl Misstep
How AI is Rewriting the B2B Growth Funnel
Why Generational Labels Fail — and What Segmentation Gets Right
Looking Ahead to 2026: The Trends That Will Shape B2B Strategy
The Year in Review: What 2025 Revealed About Strategy and Readiness
Why Quibi Failed — And What It Teaches Us About Strategic Blind Spots
Why Great Companies Lose Their Way
What to Do When You Have a Budget Surplus
Why Your Best Storytelling Should Not Mention Your Product
Storytelling Tools That Win
Why Storytelling Makes or Breaks Strategy
AI-Powered Pricing: More Precision, Less Guesswork
Why Your Sales Team Isn’t Using Your Strategy
Using AI to Strengthen (and Streamline) Your Value Proposition
Want Better Stories? Start With Better Positioning
Using AI to Spark and Strengthen Differentiation Strategy
The Fog of AI: Lessons from the Last Digital Disruption
How AI is Reinventing the “Ability to Win” Analysis
How AI Supercharges the Attractiveness Criteria
Segmentation That Works: How AI Is Transforming the Hardest Part of Strategy
Scenario Planning in Uncertain Times: Using AI and Tools to Stay Ahead
How to Raise Prices After a Tariff—Without Losing Your Customers
AI and the Benefits Ladder: Getting to What Customers Really Want
AI for Stakeholder Mapping: Spot Power Shifts Before Your Competitors Do
AI for Execution: How Marketers Can Finally Escape the Execution Trap
The Strategy Shortcut You’re Probably Overlooking
AI in Strategic Analysis: Combining Technology with Expertise
How AI Supercharges Wargaming for Strategic Planning
Lessons from the Rise and Fall of Giants: Intel, GE, and Beyond
Trends and Technologies Shaping 2024 and Beyond
AI and the Coke Holiday Ad: Revolutionizing Marketing or Losing Authenticity?
Lessons from Nike’s Challenges: What B2B Marketers Can Learn About Revitalizing Mature Products
Breaking Free from the Annual Planning Cycle
Leveraging AI to Transform Strategic Planning
Market Shaping: Strategies for Redefining Your Competitive Landscape
What B2B Leaders Can Learn from Southwest Airlines’ Mistakes: Staying Ahead of Customer Needs
How Archetypes Dramatically Increase Regional Buy-In to Your Global Strategies
Leveraging AI in Strategic Marketing: Insights and Innovations
Boost Your Business Strategy with the Magic of Predictive Tools
Can These Strategic Marketing Tools Help Your Team Anticipate The Future?
Is Your Business the only B2B Immune to Ozempic’s Impact?
Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 3)
Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 2)
What B2B's Can Learn from This Year's Best Super Bowl Ads
Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 1)
What B2Bs Can Learn From 2023’s Top Marketing Stories
How to Prepare for When Innovation is Actually Slower Than Expected
B2B Lessons From Barnes & Noble’s B2C Success Vs. Amazon
Claritin's Allergy Crusade: A Breath of Fresh Marketing
Loading reviews...
Loading similar podcasts...