Book Chap. 10 -- How To Get The Price You Deserve

from The Accidental Marketer Podcast · host Impact Planning Group

Many business people believe that pricing based on value-delivered is impossible. So they set price based on cost and/or competitor's approach and either over-charge or leave money on the table. In this episode, the team of Mary, Sean and Tom demonstrate an approach that will lead you to maximizing share and profits through state-of-the-art strategic pricing strategies

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This episode was published on July 31, 2018.

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