Book Club: Bill Yeadon talks about Influence w/ Robert Cialdini

Bill Yeadon joins us again for the monthly book club. This month Larry picked Dr. Robert Cialdini's Influence. We discuss the 6 Principles of how to be more persuasive and garner more influence. Tackling topics such as likability, social proof, and reciprocation we do a deep dive on each principle and how it applies to a home services business.TITLE SPONSOR: MORNING TECH MEETINGThis episode it brought to you by www.morningtechmeeting.com. Don't lose money in the field because your service techs are not great at sales, customer service, and communicating with clients.  Morning Tech Meeting has video lessons that can be sent directly to your tech's phones for training.See other great podcasts we enjoy on our Blue Collar Nation Podcast Facebook page.TITLE SPONSOR:Super Tech UniversityDramatically improve your team's performance with a system of short daily video lessons training your team in soft skills. When you invest in your team and teach them soft skills, your team can make you more profit. Go to https://supertechu.com/ for more info.Click here for a discount: https://supertechu.com/register/podcastoffer/.Here is an entrepreneur's story you will relate to.SPONSOR: C&R MagazineC&R magazine is the leading periodical in the Cleaning and Restoration industry. Owner and editor Michelle Blevins has brought printed copies back from the dead to increase reader experience. Go to www.candrmagazine.com to get your free copy sent directly to your home or business.