EPISODE · May 3, 2026 · 58 MIN
Book Club Discussion – Endless Customers by Marcus Sheridan
from Aviation Marketing Hangar Flying · host Paula Williams
This discussion uses Marcus Sheridan’s Endless Customers as a practical framework for building trust before a sales conversation. The central idea is that buyers are not looking for more marketing activity; they want a clear result and enough confidence to move forward. The old title, They Ask, You Answer, emphasizes the process. Endless Customers [...]
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Book Club Discussion – Endless Customers by Marcus Sheridan
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This episode is 58 minutes long.
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This episode was published on May 3, 2026.
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