EPISODE · Apr 25, 2025 · 53 MIN
Book Club Discussion – They Buy Your Because by Gerry O’Brion
from Aviation Marketing Hangar Flying · host Paula Williams
When I first picked up They Buy Your Because, I expected another tactical manual, filled with checklists and to-do items — and I love those! But what I found was something deeper: a thoughtful, surprisingly emotional exploration of why people truly make decisions. It was a refreshing reminder that even in aviation marketing, where [...]
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Book Club Discussion – They Buy Your Because by Gerry O’Brion
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This episode is 53 minutes long.
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This episode was published on April 25, 2025.
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