Book Club – Unconscious Branding by Douglas Van Praet

from Aviation Marketing by ABCI · host Paula Williams

In this thought-provoking book club session, the team dives into Unconscious Branding by Douglas Van Praet—a marketing book that challenges the 100-year-old AIDA model (Attention, Interest, Desire, Action) and proposes a more modern, emotional, and behavior-driven seven-step process. From pattern interruption to shifting brand associations, the group explores how to apply these concepts to [...]

Episode metadata supplied by the publisher feed · Published Sep 26, 2025

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Book Club – Unconscious Branding by Douglas Van Praet

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This episode was published on September 26, 2025.

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