Book Direct: Maximizing the Use of AI with Mark Simpson - Episode #239

Mark Simpson has been in the lab with us 3 times now, which is an-all time record for all the guests we’ve had in the lab and there’s a reason for this. Mark is the reason why short term rental operators go from solely depending on Airbnb to flipping their direct booking ratio to become a real business by building true fundamentals that allow you to control your business i.e. think list from the people that come in through your doors night in night out. Mark is the reason why your host truly – Ruben Kanya’s operation has gone from 80% dependent on airbnb to 80% direct bookings in a year, as investedescapes.com is proudly built on boostly.uk.com. Mark previously appeared in episode #130 and was also in the Nashville Summit recap in episode #227. In each episode Mark always empowers the short term/vacation rental operator next door, giving them the tools to take control of their business by building a real brand to grow your business. In this episode, Mark doesn’t shy from doing this yet again but focuses on the operations side of the business by leveraging AI. Recognizing the power of AI, Mark emphasizes the need to leverage these resources to continue to build an independent online presence alongside utilizing OTAs. This philosophy underpins the ‘book direct’ movement he’s been on to continue to empower entrepreneurs to take charge of their businesses and secure bookings directly in a more effective way than we’ve ever seen before. Through Boostly which has now evolved into a software as a service product, Mark is dedicated to equipping property owners and hosts with the knowledge, tools, and strategies to safeguard & explode their businesses. His mission is to foster confidence and guide them towards thriving in the industry by embracing the transformative potential of the booking direct approach and blueprint. If you’ve heard of AI, need a marketing & branding masterclass and an up-to-date market refresh all in one…as a short term/vacation rental operator and/or business owner, you’ll certainly not want to miss this episode. Join us as we gain valuable insights from Mark Simpson’s knowledge and an in-depth understanding of building up your resources and business with the use of AI. HIGHLIGHTS OF THE EPISODE: 31:06 Maximizing the use of AI Tools 35:02 A Glimpse of Possibilities 55:10 Applying AI Tools on the Dailies KEEPING IT REAL: 01:29 Guest Introduction 04:09 Bringing Content Creators Together 09:44 Leveraging AI Tools 18:14 Email is King when it comes to Marketing 22:39 Nurturing a “One-to-Many” Action 31:06 Maximizing the use of AI Tools 35:02 A Glimpse of Possibilities 41:27 More tools for personalized marketing 55:10 Applying AI Tools on the Dailies NOTABLE QUOTE: “Email HAS, IS and WILL always be the KING when it comes to marketing.” -Mark Simpson CONNECTING WITH THE GUEST Website: https://boostly.co.uk/ Linkedin: https://uk.linkedin.com/in/mrmarksimpson Instagram: https://www.instagram.com/boostlyuk/?hl=en Facebook: https://www.facebook.com/BoostlyUk/ Twitter: https://twitter.com/boostlyuk?lang=en Get coached on how you can repurpose your existing home or investment property into an Airbnb with me: https://experimentrealestate.com/hospitable-hosts Guesty Unique Link: https://hosts.guesty.com/?=therealestateexperiment Hospitable Hosts book: https://amzn.to/3e4LEhE Apply for an American Express Card with this link: http://refer.amex.us/RUBENKr8et?xl=cp01&mpt=v0 #LeveragingAItools #personalizedmarketing #ChatGPT