Book Marketing on a Budget with Kevin Hall - #345

Matty Dalrymple talks with Kevin Hall about BOOK MARKETING ON A BUDGET, including how to pitch print publications, radio stations, and libraries with a brief, targeted email; why alumni associations are an overlooked goldmine for book exposure; how to navigate paid media opportunities; and the three Cs—collaboration, community, and consistency—that underpin sustainable, low-cost author marketing.   Interview video at https://www.youtube.com/@TheIndyAuthorPodcast/podcasts Show notes at https://theindyauthor.substack.com/ (subscribers get exclusive content and benefits).   If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple   Kevin M. Hall is a memoirist, storyteller, and independent author of four multi-genre, non-fiction books, including his latest: Book Marketing on a Budget – Simple Steps for New Authors. After a 40+ year career in corporate America he began writing, inspired by his grandchildren's questions about what it was like when he was growing up. He favors lived experience over theory and steady progress over hype, sharing practical, low-cost strategies that help authors reach readers through outreach, relationships, and consistency.   Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. More at mattydalrymple.com. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she's learned on THE INDY AUTHOR PODCAST. She writes nonfiction books for authors; her articles have appeared in Writer's Digest magazine; and she is a Partner Member of the Alliance of Independent Authors. More at theindyauthor.com. She also guides professionals in building their presence through a sideline or second act through her platform From Expertise to Authority. More at theindyauthor.com/authority.