Book Pre-Orders to Grow Your Author Business, With Orna Ross and Dan Parsons: Foundational Self-Publishing Podcast

Book pre-orders are not a new idea, but the rise of self-publishing and ebooks have changed the way they work. Seeing new opportunities, indies have built avid readerships, improved their read-through and even found new ways to hit coveted bestseller slots by using pre-orders. You may be panicked by the idea of a looming deadline or intimidated by the logistics of setting a book launch months in the future, but using pre-orders could give you an edge as a self-publishing author. In today's #AskALLi Foundational Self-Publishing podcast, Orna Ross and Dan Parsons explain why pre-orders are important and discuss a few creative ways indies can capitalise on them to reach more readers and sell more books. This podcast is brought to you by specialist sponsor Dartfrog Books. ALLi Partner Member DartFrog Books provides indie authors with opportunities for bookstore placement and promotion to more than 27,000 book clubs. Their self-publishing, hybrid,  traditional, and single-service publishing platforms are designed to engage authors of all types, at every stage of their journey. We'd like to thank Dartfrog for their support of this podcast. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org. About the Hosts Orna Ross writes and publishes historical fiction, inspirational poetry and nonfiction guides for authors. She is director of the Alliance of Independent Authors.  Dan Parsons writes the Creative Business series for authors, bestselling fantasy and horror novels (under Daniel Parsons), and a weekly blog for The Self-Publishing Formula. While pursuing his author career, he has worked for three traditional publishers, managed two bookstores and listened to an unhealthy number of podcasts. Now he manages ALLi's book production schedule.