Book Referral Strategies

Can you guess the #1 source of new customers and clients for businesses? It’s not marketing or advertising. It’s actually still referrals and word-of-mouth.

There’s nothing that creates trust faster than a personal recommendation. That’s all well and good, you might be saying, but it’s so hard to get even very satisfied clients to take the time and effort to refer you to their network. They’re hesitant… scared even to put themselves out there because it seems like “selling.”

That’s why you take the referral process out of their hands and do it yourself. I share the process for doing that. It’s a system that brings in a steady stream of quality referrals.

I’ve never shared this with anyone, anywhere. Get all the details on that and much more, including...

• What to do once you’ve made first contact with a potential new client
• Leveraging human nature to get better – more – referrals
• Yet another reason you should write a book 
• Why you should never “ask” for referrals directly
• Widely neglected methods for effectively landing and building rapport with valued long-term clients