Booked, Busy and Not Broke

Busy seasons can feel like proof that everything is working—revenue is up, new clients are rolling in, and the momentum feels unstoppable. But without intention, those same highs can lead to overspending, rushed decisions, and burnout. Keila shares how to use times of abundance to strengthen your business: building cash reserves, hiring strategically, maintaining consistent marketing, and protecting your team’s capacity. It’s a reminder that sustainable success isn’t just about surviving the slow seasons—it’s about being smart when things are good, too.(00:00) - Introduction and Recap (01:03) - Navigating Busy Periods (02:50) - Building Financial Reserves (03:37) - Smart Team Management (05:01) - Securing Access to Capital (05:40) - Consistent Marketing Strategies (06:58) - Staying on Top of Financials (07:45) - Avoiding Overextension (08:47) - Reflecting on Personal Experiences (10:32) - Client Strategies for Stability Connect with Keila!LinkedIn - www.linkedin.com/in/keilahilltrawickWebsite - www.krht.coTwitter - x.com/littlefishcpaMore About Little Fish AccountingLearn more about Little Fish’s suite of services at www.littlefishaccounting.com.Follow Little Fish Accounting at instagram.com/littlefishaccounting