Booking Beyond Hotels: How Extended Stay is Winning the Future of Direct Business Travel

As business and bleisure travel rise, how can extended stay brands capture more direct bookings?In this episode of dojo.live, we explore how business travel is evolving and what that means for the future of extended stay. J.R. Dembiec, Brand President at Reside, shares his journey in hospitality and unpacks how Reside is redefining the space through innovation, flexibility, and partnerships like their recent alignment with Wyndham. We dive into the shifting behaviors of corporate travelers, the rise of “bleisure,” and what travel managers really want in a post-pandemic world. JR also breaks down how Reside’s 3Sixty platform addresses booking complexities and personalization at scale, why ADR doesn’t tell the whole story, and where tech like AI and automation are truly making an impact. Whether you’re a hotelier, housing provider, or travel buyer, this episode is full of insights you can act on today.J.R. Dembiec joined Reside in 2018 and now serves as Brand President. With over 30 years of legal and business experience, he drives strategic growth through partnerships across the hospitality and travel sectors. He also oversees legal functions including governance, compliance, M&A, and risk management.Prior to Reside, J.R. led BridgeStreet Global Hospitality as Managing Director, overseeing operations across the Americas. He has also held senior roles at Realogy, Cendant, and Century 21, and began his career with Borg-Warner Protective Services. He holds a B.S. from James Madison University and a J.D. from Seton Hall University, and is admitted to practice in New Jersey and Washington, D.C.About J.R. Dembiec