Booking Holdings (BKNG) Q4-25 earnings: The 25-to-1 stock split & a $550M efficiency pivot

Booking Holdings managed 16% year-over-year growth during its winter lull, but the headline grabber is a massive 25-for-1 stock split designed to court retail investors.In ~10 minutes:* The strategy behind the 25:1 split & dividend hike 📉* Why airline tickets grew while room nights fell ✈️* The paradox of $550M savings vs. rising cloud costs* Direct mix hits "mid-fifties" to lower Google taxManagement has $21B authorized for buybacks and a "Connected Trip" strategy that’s proving sticky even in the off-season. We break down if the efficiency gains are real or just a swap for expensive cloud infrastructure.Booking Holdings (BKNG) | Q4 FY2025AI-assisted production. Feedback/ticker requests: https://x.com/EarnUnscripted.