Booking Holdings Is Coming for Expedia's B2B Crown.

On Monday's Good Morning Hospitality, A Skift Podcast, Brandreth Canaley and Michael Goldin break down three stories about who is building the next layer of travel distribution and what it means for STR operators. The conversation opens with a Skift scoop: Booking Holdings (NASDAQ: BKNG) is forming a formal B2B unit bringing together Booking.com, Agoda, and Priceline to take on Expedia Group, where B2B already grows at three times the rate of its consumer business. From there, Brandy and Michael dig into what Airbnb's hiring of OpenAI's first global VP of creative says about the company's bet that brand is its moat against AI flattening. They close with a Visa Economic Insights deep dive on the great wealth transfer — $8 trillion in inherited boomer wealth heading toward travel over the next 20 years, and what that means for who STR operators will be serving. This episode is presented by ⁠⁠⁠⁠⁠⁠⁠⁠StayFi⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠Bilt⁠⁠⁠⁠⁠⁠⁠⁠. If you're leaving direct bookings on the table, StayFi turns your wifi into a guest relationship engine. Visit ⁠⁠⁠⁠⁠⁠⁠⁠https://stayfi.com/goodmorninghospitality/⁠⁠⁠⁠⁠ ⁠⁠⁠to learn more about their special offer of 50% off for GMH listeners! And for hotels with restaurants and restaurant owners, Bilt Hospitality is finally here. Go to ⁠⁠⁠⁠⁠⁠⁠⁠joinbilt.com/gmh⁠⁠⁠⁠⁠⁠⁠⁠ to learn more.