Booking More Clients: Breaking the Price Shopper Paradigm

The method in which prospects seek information has resulted in Amazon-ified search results making it difficult to have a conversation that doesn’t just begin and stop at price dropping.  In this episode I am joined with Jan Roos, bestselling author of The Legal Marketing Fastland and CEO of CaseFuel, a marketing platform that helps law firm owners gain greater visibility into their pipelines, generate more leads, and close more deals.    In this episode, Jan and I will discuss: Amazonify-ing your online search results Going “niche” with your content Being top of a list verses being the ONLY one on the list Niching the “Normal” Marketing metrics that matter Creating association with groups to connect with Potential New Clients