Booking More Clients: Breaking the Price Shopper Paradigm...

What this episode covers

The method in which prospects seek information has resulted in Amazon-ified search results making it difficult to have a conversation that doesn’t just begin and stop at price dropping. In this episode I am joined with Jan Roos, bestselling author of The Legal Marketing Fastland and CEO of CaseFuel, a marketing platform that helps law firm owners gain greater visibility into their pipelines, generate more leads, and close more deals. In this episode, Jan and I will discuss: Amazonify-ing your online search results Going “niche” with your content Being top of a list verses being the ONLY one on the list Niching the “Normal” Marketing metrics that matter Creating association with groups to connect with Potential New Clients

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Frequently Asked Questions

How long is this episode of Crushing Chaos with Law Firm Mentor?

This episode is 34 minutes long.

When was this Crushing Chaos with Law Firm Mentor episode published?

This episode was published on April 24, 2020.

What is this episode about?

The method in which prospects seek information has resulted in Amazon-ified search results making it difficult to have a conversation that doesn’t just begin and stop at price dropping. In this episode I am joined with Jan Roos, bestselling author...

Can I download this Crushing Chaos with Law Firm Mentor episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.