BookNerds: To Sell is Human

from EyeCode Media · host Christopher Wolfe, OD, FAAO, Dipl. ABO

In this lively episode of BookNerds, Kyle Klute, Dr. Brianna Rhue, and Dr. Aaron Werner dive into Daniel Pink’s To Sell is Human, exploring what it means to “sell” as healthcare professionals. They challenge the notion that sales is a dirty word and argue that every interaction—from patient care to team leadership—involves moving people. The trio discusses powerful takeaways around attunement, buoyancy, and clarity, along with practical frameworks for improving conversations, pitches, and influence in and out of the clinic. Plus, hear how Jungle Cruise, Dumb and Dumber, and AI tools like ChatGPT all tie in to the modern sales mindset. 🔗 Related Links: • 📚 Buy Back Your Time – BookNerds Discussion • 🧠 Daniel Pink’s Masterclass • 🌐 Dan Martell’s Website ------------------------- Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

What this episode covers

In this lively episode of BookNerds, Kyle Klute, Dr. Brianna Rhue, and Dr. Aaron Werner dive into Daniel Pink’s To Sell is Human, exploring what it means to “sell” as healthcare professionals. They challenge the notion that sales is a dirty word and argue that every interaction—from patient care to team leadership—involves moving people. The trio discusses powerful takeaways around attunement, buoyancy, and clarity, along with practical frameworks for improving conversations, pitches, and influence in and out of the clinic. Plus, hear how Jungle Cruise, Dumb and Dumber, and AI tools like ChatGPT all tie in to the modern sales mindset.🔗 Related Links:• 📚 Buy Back Your Time – BookNerds Discussion • 🧠 Daniel Pink’s Masterclass • 🌐 Dan Martell’s Website ------------------------- Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

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BookNerds: To Sell is Human

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This episode is 59 minutes long.

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This episode was published on August 19, 2025.

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